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Religion Surfers went online for spiritual purposes 2

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How they found their favorite sites

Word-of-mouth and offline marketing are the major ways that people have found a favorite spiritually oriented Web site. Fully half of those who have such a site (46%) say they found out about it from a family member or friend or in a church publication or bulletin. Another 31% say they saw an advertisement for the site or found it through TV, radio, or a magazine. Just 18% say they found their favorite site during an online search or chanced upon it while browsing the Web.

Did Religion Surfers find it easy or hard to get what they wanted online?

More than half of these Religion Surfers (56%) said it was very easy to find the information they wanted and another 32% said their search was somewhat easy to perform. Only 10% expressed some frustration with the difficultly of doing what they wanted to accomplish online.

We have asked similar questions of several other kinds of Internet users and have found roughly similar results. Those who belong to communities online (communities of all types, not just those that have a religious component), those who get health information online, those who used the Internet to get information about the terror attacks on America on September 11, and those who use government agency Web sites report similar levels of satisfaction or facility in their recent attempts to use the Internet for those purposes. For instance, 80% of those who use government Web sites say they accomplished what they wanted in their most recent effort to use such sites.


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