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What Religion Surfers do online 2

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The value of listservs

Advice manuals for creating successful Web sites stress repeatedly the need to keep content fresh and interesting.  One means of providing regular fresh content is to provide a listserv.  Religion Surfers can sign up for daily devotional material or updates from religious news services.  Nearly one in three (27%) Religion Surfers are signed up to some sort of listserv, but it is particularly popular among Active Seekers.  As stands to reason, Active Seekers are more likely than all others to have taken part in the activities we asked about, but in no other activity is the difference between Active Seekers and Religion Surfers as a whole so large.  With almost half of Active Seekers subscribing to some form of religious listserv, they stretch 20 percentage points ahead of all Religion Surfers as a whole.

Spending money, tuning in

Online shopping and downloading music are two popular activities in the general Internet world. Shopping may be more of a secular activity online than a favorite pastime of Religion Surfers: 55% of all Internet users have purchased something online, whereas only 34% of Religion Surfers have clicked “head to checkout” for religious items.  But music, whether sacred or worldly, enjoys equal appreciation among groups.  Some 38% of both the Internet population as a whole and Religion Surfers in particular have listened to online music, and over half of young people (18-29) in both groups have done so.

Contributing money

It is hardly a revelation that Religion Surfers contribute to their places of worship. Fully 92% of them have done that. However, only a few have actually used the Internet to make contributions. Just 7% of Religion Surfers have made donations to a religious organization they found online. And only a fraction of that small group (14%) has actually made the contribution online.


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