by Dr Campbell Campbell-Jack, The Conservative Woman:
OUR mainstream media claims to be on a relentless search for truth, and yet trust in the truthfulness of the media has never been lower. People simply don’t believe what newspapers and television programmes tell us and increasingly we turn to alternative sources of information who we think will tell us ‘the truth’.
According to research by YouGov and Cambridge University, a mere two per cent of British adults put a ‘great deal’ of trust in journalists to tell the truth. Only 16 per cent of the more than 2,000 British adults (18+) surveyed said they had a ‘fair amount’ of trust in journalists to tell the truth. The vast majority, 77 per cent, said they had little to no trust in journalists.
Senior figures in government in the EU, the USA and national governments throughout Europe fared even worse, trusted ‘a great deal’ by between one and two per cent of those surveyed. Religious and military leaders, along with trade unions and business leaders did only marginally better. On the surface it would seem that we yearn for the truth which we cannot find.